Optimize SEO of Your Blog Post with Yoast.

March 27, 2017  |  Building a Website

Optimize SEO of Your Blog Post with Yoast.

Yoast  is the most used SEO plug in to optimize your on page search engine optimization.  If you are running a blog on WordPress, this is the ideal partner for you. It is easy, informative and free. You have to optimize your blog post in order to get a better search result which means you will be able to get more organic traffic through search engine searches like Google, Yahoo and Bing. You must know the rule; more traffic means more money.

images-1-1 Optimize SEO of Your Blog Post with Yoast.

This beginner guide will tell you the basics to setup Yoast and basic optimization of your blog post. If you are ready, we can start.

I believe you must have installed your plugin for Yoast. If you are not, go to plugin>add new and activate your plugin. Now you are all set.

Focus Keyword

You can open the editor and write your new blog post. After that, scroll down till you meet Yoast SEO configuration box.

57265053a1ccc3.09738342-300x151 Optimize SEO of Your Blog Post with Yoast.

Here at the bottom you will see Focus Keyword. What is focus keyword? It is the best single word that describe your blog post. Suppose you have written about a digital camera; the focus keyword might be the brand name of the camera. People search things in the search engine using keywords. Focusing a word helps search engines to make a precise search.

You must make sure to add the keyword to the title of the post and to meta description. It should appear in several places of the blogpost. If you do this now you have done the first step fine.

SEO Title

The SEO title will be the same of your blog post title. If it is necessary, you should change the SEO title.

57265055222ea6.11994160-300x237 Optimize SEO of Your Blog Post with Yoast.

You can click Edit snippet button then you will see the SEO title. You can add the title which contain your focus keyword and with the writers name or nickname that you are famous among your readers. That adds uniqueness to your post and in search results, people can make the correct selection with it.

Meta Description.

Usually meta description is selected automatically from the first few lines of the blog post.

57265055cff737.34813288-300x252 Optimize SEO of Your Blog Post with Yoast.

This is the best place to attract your visitor, best eye catching description always appealing to the reader. Therefore, it is advisable to write the best summery of the article which should contain the focus keyword. You can make a request telling what is exclusive in your blog post as in the picture above.

It is Time to Take Actions..

Yoast provides red, orange and green light instructions to show what is good and what is to be improved. You can make changes accordingly to write a better post. If the light is green, your SEO is good. If not you must make necessary changes. That make Yoast easy to use and informative.

You can read about more useful plugins to your blog in Must Have WordPress Plugins for Your Blog here.

These pictures are taken from the Moz’s blog: https://moz.com/blog/optimizing-your-wordpress-blog-posts


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