What are Autoresponders?
What are Autoresponders?
Autoresponders or follow ups are messages created in advance and automatically sent in a sequence to those who sign up to your emails. A follow up series is often used to introduce new subscribers to a company and products. In the first email, you can welcome new subscribers. Following the welcome message, you may choose to send staggered emails to teach them more about your company and products, and how they may benefit from them.
Or, you can use a series to further educate subscribers about a specific topic (such as how to use a product or service), or to tease content from an upcoming eBook or event.
Why Do You Need Autoresponders?
You need them to respond automatically to your visitor who subscribes to your signup form , landing page or whatever the way you convert your visitor. Here you send the subscriber series of emails regarding what you are intended. You do not need to do this one by one manually. With a e-mail client like AWeber, GetResponse or MailChimp, you can do this automatically. What you have to do is, take time to make a set of highly targeted emails and set time intervals to send the mails. This can be day by day or week by week.
Still confused? Watch this video made by AWeber.
How Does this Work?
Have you heard the term Sales Funnel? It is the process of making your visitors or leads into potential customers. If you want to make your visitors potential customers, you need to build trust on your brand.
You can set up series of emails to each stage and allow the customer to make the decision. You can introduce, describe and give deals and coupons to your customer using a series of emails which help him or her to make the correct decision.
Still emails are believed to be the best tool for marketing. Normally any person check their emails daily or weekly. With emails you can speak right into your customer. It is more personal and lets building more trust resulting more sales.
If you are newbie to this field you can start with MailChimp as it is free for beginners; the good news that they have integrated autoresponders feature free recently. If you are looking to start high AWeber is the pioneer in this field where GetResponse is the best alternative.
You can read our post on Grow Your e-business with email marketing if you are interested in email marketing. Subscribe to our weekly newsletter to know about new post in your inbox. We do not send other emails for this, there is no autoresponder set for this yet. Share this if you find this article is helpful.